When I met with Helen from Harry and Bella Boutique she already had an exisitng branding design and approach for her Manchester based business. Helen was keen to move towards a branding approach which reflects her move towards more luxury and bespoke products, and which reflected her ideal clients needs.
We explored different branding design approaches which matched the customer avatars for childrens clothing designers and luxury childrens boutiques, and crafted this palette and mood board to bring to life the new brand styling for the business.
The logo design concept was designed to have simplicity and style combined into an approach which would translate well into physical marketing materials as well as across digital marketing channels.
The result is a clean, sophisticated brand styling which oozes style and soft femininity. This branding design project was a joy to create and the progress already being seen by Harry and Bella with their new brand identity is very encouraging!