Small Business Support Blog

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Choosing your ideal branding designer...

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Choosing a branding stylist that’s right for your business can be such a minefield - you’ve taken the massive decision to think about investing in the aesthetics for your business and now face the daunting task of finding someone that can translate your vision into a reality. What should you look for in the search to find the right fit? Here’s a few pointers to help you with the decision making process..

1. What are you actually looking for?

Branding is nothing to do with physical products and everything to do with the concept and vision for your business. When choosing who to help you with creating your branding story you want to make sure that you find someone that can help you to map out the vision and create a strategy that supports your goals - not just create you a pretty logo or some nice business cards.

2. What styles do you like and who created them...

Everyone has brands that they love and are inspired by. Finding a particular style and then researching branding houses which create stories which are in that style is a good way of researching potential matches - but it’s worthwhile noting that an aesthetic fit doesn’t mean a personality fit, which leads to the next pointer...

3. Have a chat!

Finding a branding stylist that gets you and what you are about is so important. You will not create the right result with someone who you can’t get along with, or feel comfortable enough to challenge and be yourself with. That is the key to nailing a branding design - truly collaborating to bring to life your story and give it the voice to engage your ideal audience. 

If a designer wants money upfront or offers off the shelf options - consider whether this designer will actually create a bespoke solution for you...

4. Don’t be fooled...

There are a lot of adverts that claim to “boost your business to 6 figures” and offer various trainings around branding and how it can drive income. It is true that your brand attracts your customers and therefore having the right identity can really drive your business, but please be wary of get rich quick schemes and training programmes when the agency or business isn’t qualified to help. Ask them for their credentials and look for testimonials to check out their work. 

5. Go with your heart, or gut, or head - whichever speaks loudest!

Investing in a true branding identity process is one of the biggest inputs you can put into your business and it shouldn’t be taken lightly. Take your time and select someone that understands you and gives you faith and trust that they will support you on your journey. Good isn’t always cheap and cheap isn’t always good - if you find the right person but can’t afford them straight away why not wait to get the right result rather than compromising to get something quick? If you compromise and get a result you don’t love, you’ll end up spending double. 

Why choose Worsley Creative?

To be honest - we are honest! We work with you to understand your venture and your vision and then collaborate on the overall aesthetic and voice of your business. We don’t want to create anything which isn’t representative of your goals and we don’t want to coerce or influence you away from your heart. 

We provide clear and transparent advice and work with a process which involves you along the way - from creating inspirational mood boards to designing messages which will speak to your audience, every step of the way we get you involved so that you feel like you’ve crafted your brand yourself - which you have!

Get in touch for an informal chat about how we can help you to design the voice and story of your business! 

 

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