Small Business Support Blog

If you are interested in reading about how to get your business visible online, with regular insights into being an entrepreneur and navigating your way through the business world, then this blog is for you!

We regularly post interesting articles on topics on leadership, management and visibility - with guest articles and features from experts in their field.

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Category: Content Marketing

  1. 9 Must-Know Tips to Boost Your Website Conversion Rate

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    Tips to increase website conversion

    If you run a website, you will hear words like ‘website conversion rate’. Once considered jargon, they have become widely used terms in the digital age. 

    Conversion rate is the number of visitors on a website performing the desired action. It can be someone filling in an information form, sharing your post on social media, or an outright sale. Your website’s conversion rate is critical for its success. 

    The internet can be tricky and you need to have a strong online presence.  You must stay aware of the ongoing trends and apply the latest strategies to enhance your website’s conversion rate. Moreover, the competition in the business world is intense. 

    Let's learn more about different ways that can help you boost your website conversion rate:

    1. Add Meaningful Photos

    Audiences do not like to read long texts devoid of any colors. Images add life to the dull content. 

    However, you need to be vigilant when incorporating photos into your webpage. Check the relevancy of the image and ensure that the photos align well with your overall content. Following best image practices for your website is also essential. 

    You can get pictures taken for your website. Professional photographers can provide you with amazing images. However, if you don’t have a high budget for images, you can benefit from stock photos. Photo agencies offer high-quality images for very low prices. 

    2. Assess through A/B Testing

    A/B testing refers to a testing method where two variants of a webpage are shown to random users. Their reaction to these variants helps in determining which variable performs better. 

    A/B testing tells you about the impact of various elements on your website. It’s difficult to predict which aspect of your site could be the reason for higher conversions. 

    Test the layout, font, color, and other elements through A/B testing. Assess through variables, such as length of text, image quality, font, background color, etc. 

    3. Integrate Live Chat

    Most people are impatient and want answers to their queries right away. 

    Take advantage of technology and add a live chat option where you can cater to audiences' queries there and then. 

    Generally, the live chat option is referred to as smart chatbots. Brands feed answers to frequently asked questions. When a user lands on the website, a pop-up opens. Users can ask questions and get assistance without having to wait. 

    Live chat fosters communication and increases the reliability of your webpage, resulting in better conversions.

    4. Make Your CTA easy-to-understand

    Call to action (CTA) are the phrases that tell your audiences about how they can engage with you. It needs to be written in simple language with a clear message. 

    Users land on the website because their search matched your content. Still, many people feel hesitant in making the purchase. 

    It helps hesitant customers decide in your favor. Learn about your target audiences and create your CTA as per their needs. 

    Check the Show Academy ad below which states a simple sentence in the beginning: 

    Not next week, not tomorrow, Now!

    It depicts customers' hesitation and compels them to sign up for the course right away.



    CTA pushes users down the sales funnel and makes them buy your product. 

    5. Ensure that Your Website Is Mobile-friendly

    How many users do you know switch on a desktop or laptop every time they have to search for something? Very few!

    Today, people carry a miniature computer like smartphone in their pockets and consider opening a computer a hassle. The number of mobile users is on the constant rise ad mobile-friendly websites attract people like a magnet. 

    Optimize your website and make it mobile-friendly. Ensure that your website does not take more than 1 to 2 seconds to load. The competition in the modern world is stiff and users are likely to bounce if your website doesn’t load instantly.

    6. Create Unique Content

    The phrase 'content is king' may sound cliché, but it is true. 

    Users may come to the webpage because of lively photos or attractive thumbnails. However, what makes them stay and check the website out is the content. 

    Your target is to increase your website conversion rate. You have to think out of the box and create something different from the run of the mill stuff. 

    The Internet is full of information, and devising something special can be challenging. Do not hesitate to be innovative and bring new things to the table. 

    Offer something unique to your readers. Take a different angle on your niche from others. If others provide information about certain products, you take it a step further and talk about their applications. 

    One-of-a-kind of content will drive the users to your website.

    7. Steer Clear of Distractions

    The images, content, or doodles on your website that do not serve any purpose are all distractions.  

    Remember, you want users to focus on your product or service. Only then can you derive the desired action.

    Revisit your website and scrutinize it. There might be some items that can steer users in other directions.

    Also, understand that extra information or complicated procedures to place a simple order are distractions.

    Instead of integrating an elaborated menu, add a shrunk one. Remove sidebars and headers. 

    Although images add warmth to the website, unnecessary photos can take users' attention away. 

    For instance, Arngren's website looks cluttered. 


    Make your website simple and remove distractions. 

    8. Include Customers' Reviews

    Most people consider a website with no reviews a red flag. They do not want to be the first to use the product or service. 

    Highlight testimonials and reviews. Let your potential customers know that you have established a reputation. 

    Social proofs help in winning customers' confidence.  If you can add a photo of the reviewer, all the better. 

    According to a survey conducted, 93% of participants confessed that they purchased the influence of reviews. 

    Testimonials or reviews help customers decide in your favor; consequently, your conversion rate goes up. 

    9. Run a Competitor Analysis

    Keep an eye on your competitors. It helps you gauge your position in the market. Also, you realize the techniques your competitors are using to attract customers. 

    To put it simply, higher website conversion rates mean more business. It puts you out in front of your audience and grabs their attention. Examine your competitors' websites to see if they’re using some unusual strategies that you’re not aware of. 

    Running competitor analysis will help determine your areas that need improvement. You can take this opportunity and work on these areas to make them your strength. 

    Final Words

    Enhancing website conversion rate has become crucial to success in the online world. The competition in the market is fierce. Higher conversion rates indicate that your website has everything in place. 

    It also leads to greater business. You must adopt the latest techniques to make an attractive website with the right content that helps boost your conversions. 

    By incorporating the above techniques, you can add more value to your audience. You need to put in a lot of effort to get the desired results but it is totally worthwhile. Good Luck!

  2. 6 Essential Tips to Optimize Images for SEO

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    This article on optimizing images for SEO is a guest blog by content specialist Ivy Attie. Ivy is a content manager and researcher in various visual media-oriented publications. She is a passionate communicator with a love for visual imagery, eCommerce & digital marketing. Ivy has an inexhaustible thirst for knowledge and she also loves literature and performing arts.

    6 Essential Tips to Optimize Images for SEO

    Google gets 3.5 billion searches every day. Out of these, 75 percent of people don’t go beyond the first page. Search Engine Optimization of your website content allows you to improve your ranking.

    But is that enough?

    The answer is no.

    With so much competition, optimizing your content for SEO is not enough. You need to optimize all aspects of your website to rank it on the first page.

    An important part of this is optimizing your images for SEO.

    Optimizing images for SEO is essential for three important reasons.

    ·      It makes images easier for search engines to identify and categorize

    ·      It speeds up page loading

    ·      It increases user engagement and your website’s ranking

    The following tips will tell you everything you need to know about optimizing your images for SEO like a pro.

    1.    Choose the Right Images

    The first and most important thing to keep in mind is to choose the right images.

    A blurry image that is irrelevant to your content will push your readers away. It’s essential that you choose high quality images that are unique and relevant to your content.

    A great way to get the best quality images is to use stock images.  There are a number of reliable resources on the web from where you can easily buy stock photos. These websites offer high quality, licensed images that you can use on your website.

    You can also choose images from free photo websites. However, you need to be particularly careful about image copyrights from these sites as infringement can land you in legal trouble.

    2.    Select the Most Suitable Format

    When it comes to image formats, it’s not one size fits all. The format of your images decides their size.

    The more suitable the format is for your image type, the better it looks.

    The most common image formats include JPEG, PNG, and GIF. A JPEG is not great for illustrations just as a PNG is not suitable for large images.

    If you are using large, visual images, or photos taken by a photographer, you should use the JPEG format. On the other hand, when using illustrations, screenshots, and images with text, using the PNG format will be the best option.

    Lastly, the GIF format works well for animations and moving images.

    You need to choose an image format that works well for your image type so that all your images are well balanced, both in quality and in file size.

    3.    Edit Your Images According to Your Website

    Images cover most of the space on most websites. Large, uncompressed images have large sized files and take longer to load.

    This increases your website’s loading time and readers lose interest in your content before they can even see your content.

    You can avoid it by editing your images. This includes compressing your images, resizing them according to your website’s design, and making them brighter to make them more engaging.

    You must also ensure that your images align with your content. Extra-large images in between your text give an un-professional touch to your website.

    Horizontal images fit much better with your content as compared to vertical photos.

    By keeping these points in mind, you can leverage the full potential of using images on your website.

    4.    Add SEO Friendly Alt Text

    The most powerful weapon when it comes to optimizing your images for SEO is the alt text.

    Alt text is the description of your image. If a website takes longer to load images, it displays the alt text. This tells the reader what the image is about.

    Alt text helps search engine crawlers identify and categorize your image. By adding SEO friendly alt text, you make it easier for search engines to identify what your website is about.

    This increases your visibility and ranking in the keywords that you target.

    Alt texts also act as a description of your images in case your website images take longer to load. This helps readers understand what you are trying to convey through your images.

    Cute dog sleeping

    Consider the above photo

    A good alt text for this image would be: sleeping black boston terrier

    A bad alt text would be: a picture of a sleeping dog

    5.    Use Concise and Direct Image File Names

    Your image file name should be an exact explanation of what your image displays. Most people don’t put much thought into this and upload the image without even changing the IMG00023.JPG name attached to it.

    This confuses the search engines as they cannot categorize your image properly.


    Consider the above image. When you download this image, it will be saved with the title john-karlo-mendoza-idzUojjazCg. This title won’t make sense to search engines when you upload it on your website.

    Now imagine you name the file,  “man-getting-haircut-in-salon.jpg” - search engines will instantly identify the image.

    Now when someone searches for a salon, your website will have higher chances of appearing sooner in the search results.

    6.    Use Image Sitemaps

    Site maps are a highly underrated SEO tool that you can use to your advantage. A site map is a complete list describing your website’s pages and the content in them.

    By describing your website content in your site map more comprehensively, you can increase your website’s ranking in your targeted keywords.

    The same goes for images. You can better optimise your images for SEO by adding images in your site map and describing them clearly by adding their title, description, URL location, caption, and license information.

    This way search engines will have a clear understanding of your website and will rank it higher in the search.

    Final Words

    Optimizing your images for SEO can be incredibly rewarding in terms of increasing your website’s ranking.

    By making little changes to how you use images on your website, you can make a big difference in your website content’s user engagement and likability.

    So don’t underestimate the importance of image SEO optimization. Follow our tips and see real-time improvement in your website’s ranking. Good Luck